| Opening new markets | Competitive advantage before competitors | Meeting the client`s requirements | 
    
    | Reducing defected, rejected, perishable and destroyed | Improving the quality of product or service | Gaining the client`s confidence | 
    
    | Feeling proud and confident | Reducing customer complaints | Gaining more clients | 
    
    | Reducing loss and high expenses | Control the performance of product or service | Improving the image and reputation of the association | 
    
    | Ability to make effective appropriate decisions | Reducing wasted time and effort | Continuous improving of product or service | 
    
    | Using the required important documents for each standard | Best usage of available resources | Commitment to required specifications and standards | 
    
    | Helping with making certain decisions | Identifying and understanding the client`s requirements clearly | Defining required opportunities for improvement and development | 
    
    | Using ASO logo | Reducing risks probable to happen | Identifying effective tasks and activities |