| Opening new markets | 
    Competitive advantage before competitors | 
    Meeting the client`s requirements | 
    
    
    | Reducing defected, rejected, perishable and destroyed | 
    Improving the quality of product or service | 
    Gaining the client`s confidence | 
    
    
    | Feeling proud and confident | 
    Reducing customer complaints | 
    Gaining more clients | 
    
    
    | Reducing loss and high expenses | 
    Control the performance of product or service | 
    Improving the image and reputation of the association | 
    
    
    | Ability to make effective appropriate decisions | 
    Reducing wasted time and effort | 
    Continuous improving of product or service | 
    
    
    | Using the required important documents for each standard | 
    Best usage of available resources | 
    Commitment to required specifications and standards | 
    
    
    | Helping with making certain decisions | 
    Identifying and understanding the client`s requirements clearly | 
    Defining required opportunities for improvement and development | 
    
    
    |   Using ASO logo | 
    Reducing risks probable to happen | 
    Identifying effective tasks and activities |